Context effects in consumer decision making
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F14%3A00077644" target="_blank" >RIV/00216224:14560/14:00077644 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Context effects in consumer decision making
Original language description
This study investigates the impact that dominated alternatives introduced into the choice set have of preference shifts in respondents. An experiment has been conducted, examining mainly various decoy types and their perfomance. Further investigation wasconducted to see what the role of personal traits, such as Need for Cognitive Closure, is. Limitations of the research are discussed and further directions are outlined.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů