The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00084073" target="_blank" >RIV/00216224:14560/15:00084073 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach
Original language description
The enterprise name has for a business entity similar meaning to the brand (trademark). The current legislation allows standalone handling of the enterprise name. This paper compares the consequences of the usage of these branding instruments.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
European Financial Systems 2015. Proceedings of the 12th International Scientific Conference.
ISBN
9788021079625
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
507-513
Publisher name
Masaryk University
Place of publication
Brno
Event location
Brno
Event date
Jun 18, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000370679200067