Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00084113" target="_blank" >RIV/00216224:14560/15:00084113 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign
Original language description
Abstract: Could you name a web page that exists alone, without the direct link to Facebook page as well? Indeed, it seems to be impossible nowadays. Out of the modern age imperatives, population has been served with a world where the success is measuredin likes, tweets or shares. Somehow, the practice has grown from being present on the world?s virtual platform, to gaining as much likes as possible. Being active participant of social networks is the inevitable scenario which each company needs to haveset on their daily tasks list. This applies for those companies who want to be successful in their business. Successful business is not an easy task. Different approaches have brought up a vast of questions. How do social media influence marketing campaigns? How much companies actually need to be active to increase the visits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for so
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 2nd European Conference on Social Media ECSM 2015
ISBN
9781910810323
ISSN
2055-7221
e-ISSN
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Number of pages
5
Pages from-to
638-642
Publisher name
Academic Conferences and Publishing International Limited Reading
Place of publication
United Kingdom
Event location
School of Accounting and Administration Porto
Event date
Jan 1, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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