Using Tremendous Impact of Social Media to Utilize Marketing Potential

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F15%3A00087150" target="_blank" >RIV/00216224:14560/15:00087150 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Using Tremendous Impact of Social Media to Utilize Marketing Potential
Original language description
Nowadays it might be quite difficult to imagine the web page that exists solely without the direct or indirect link to Facebook, LinkedIn, Twitter or some other social network. One of the most important tasks on companys schedule in 21st century is the viral presence, which mostly means the presence on social networks. This is applicable only for companies that want to be successful on the market. How is that influencing marketing campaigns? How much companies actually need to be active to increase thevisits on their web sites? Is it possible to achieve the regular visits and views without social networks? These were the questions which authors have been tackling for some time already. In order to reach the target market and answer the research question as accurate as possible, authors have taken their blog as a case study and the platform to run the experiment. Reason behind is the easiness of information accessibility and the control over the frequencies of updates.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY 2015: Digital Life
ISBN
9788081057793
ISSN
1339-5726
e-ISSN
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Number of pages
9
Pages from-to
129-137
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia
Place of publication
Trnava
Event location
Congress Hall of the Slovak Academy of Sciences
Event date
Jan 1, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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