Social network marketing: An examination of marketing behavior of small businesses
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F15%3A39900033" target="_blank" >RIV/00216275:25410/15:39900033 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Social network marketing: An examination of marketing behavior of small businesses
Original language description
Nowadays social networks are a worldwide phenomenon. With the coming of new technologies and mediators of sale, marketing is changed and shaped so as to make it possible to reach more prospective customers. Businesses had to adapt to this digital age andto reassess their marketing strategies. It was necessary to transfer their experiences and practices into a new modern form. The advantage of the Internet is a global presence which is without any fees, unlike the marketing in other media. On the Internet you can use multiple media to attract users. Internet advertising is still the cheapest way and thanks to social networks businesses can create their ad for free. The use of social networking as a marketing tool still dominates in large corporations,but also smaller companies are already starting to take advantage of social networks. The aim of the work is focused on area of social networks from the perspective of users who are creators of the content on these networks. The research
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
—
Result continuities
Project
—
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 26th International Business Information Management Association Conference
ISBN
978-0-9860419-5-2
ISSN
—
e-ISSN
—
Number of pages
9
Pages from-to
2171-2180
Publisher name
International Business Information Management Association-IBIMA
Place of publication
Norristown
Event location
Madrid
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—