Likes and Shares: A Comparison of Social Media Marketing Strategies Between Manpower US and Manpower Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F15%3A43926646" target="_blank" >RIV/49777513:23510/15:43926646 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Likes and Shares: A Comparison of Social Media Marketing Strategies Between Manpower US and Manpower Czech Republic
Original language description
As more people have started using social networking to reach each other, businesses have joined the movement to reach consumers and potential employees using the same tool. The aim of the case study is to map and analyze marketing communication of the company Manpower with the focus on social media use. Manpower focuses on providing companies with innovative workforce solutions that help them gain competitive advantage. An important aspect of their business is connecting business clients with potentialemployees. Most people are connecting through social media; therefore, Manpower has adopted social media as an important marketing tool for finding suitable employees. This study deals with the use of marketing communication and social media for recruiting suitable employees and the differences in marketing campaigns between the Czech Republic and the United States.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth
ISBN
978-0-9860419-5-2
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
110-116
Publisher name
International Business Information Management Association
Place of publication
Norristown
Event location
Madrid, Spain
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700011