FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3A72072" target="_blank" >RIV/60460709:41110/16:72072 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS
Original language description
Social media are considered to be popular communication and a business tool. Companies see the importance of social media as a tool using marketing techniques with engaging of consumers on a more personal level for the brand management purposes. Instagram is becoming increasingly popular as a business and communication tool. The aim of this paper is to identify areas that users evaluate in terms of feelings in connection with farmers markets in the Czech Republic on the basis of analysis of the social network Instagram. Contributions to the Instagram were identified on the basis of keyword farmarsketrhy. The results of the study are based on 4060 contributions at Instagram made by 1945 users. The analysis contains 33 233 unique words. The results identified seven major areas 1 Healthy 2 Happy 3 Nice 4 Good 5 Great 6 Lovely 7 Perfect. Based on the definition of these categories groups of products and activities that evoke such feelings confirmed by appropriate posted hashtag. These results can be used
Czech name
FARMERS´ MARKETS´: THE USAGE OF INSTAGRAM POSTS
Czech description
Social media are considered to be popular communication and a business tool. Companies see the importance of social media as a tool using marketing techniques with engaging of consumers on a more personal level for the brand management purposes. Instagram is becoming increasingly popular as a business and communication tool. The aim of this paper is to identify areas that users evaluate in terms of feelings in connection with farmers markets in the Czech Republic on the basis of analysis of the social network Instagram. Contributions to the Instagram were identified on the basis of keyword farmarsketrhy. The results of the study are based on 4060 contributions at Instagram made by 1945 users. The analysis contains 33 233 unique words. The results identified seven major areas 1 Healthy 2 Happy 3 Nice 4 Good 5 Great 6 Lovely 7 Perfect. Based on the definition of these categories groups of products and activities that evoke such feelings confirmed by appropriate posted hashtag. These results can be used
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Conference on Management - Trends of Management in the Contemporary Society
ISBN
978-80-7509-451-3
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
187-190
Publisher name
Neuveden
Place of publication
Brno
Event location
Brno
Event date
Jun 9, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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