Education and business as a key topics at the instagram posts in the area of gamification

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79557" target="_blank" >RIV/60460709:41110/19:79557 - isvavai.cz</a>

Result on the web

<a href="https://www.eriesjournal.com/index.php/eries/article/view/231/173" target="_blank" >https://www.eriesjournal.com/index.php/eries/article/view/231/173</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7160/eriesj.2019.120103" target="_blank" >10.7160/eriesj.2019.120103</a>

Result language

angličtina

Original language name

Education and business as a key topics at the instagram posts in the area of gamification

Original language description

The aim of this paper is to examine the communication content of Instagram social network users, on the basis of the hashtags they use relating to gamification and to define communities within the network in the context of education. The results are based on the analysis of Instagrams worldwide social network. Primary data were collected using script to capture communication on the social network Instagram. The analysis included Instagram photos selected on the basis of hashtag gamification 17,994 contributions. The results identify that the most commonly associated expressions with hashtags gamification are hashtags associated with education and business, especially where startup and innovation are concerned. On the basis of an analysis visually isolated communities with an average modularity of 0,506 were identified, which relate to the communication of the gamification on the social network Instagram Education, Entrepreneurship, Gamification in general, Social and Enjoyment. The benefit of analys

Czech name

—

Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal on Efficiency and Responsibility in Education and Science

ISSN

2336-2375

e-ISSN

1803-1617

Volume of the periodical

12

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

8

Pages from-to

26-33

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85065973403