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The particularities and limitations of social media utilization in B2B relationships.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F17%3A39911770" target="_blank" >RIV/00216275:25410/17:39911770 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.ceeol.com/search/article-detail?id=680020" target="_blank" >https://www.ceeol.com/search/article-detail?id=680020</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The particularities and limitations of social media utilization in B2B relationships.

  • Original language description

    Previous studies have demonstrated the advantages of using social networks for doing business in customer markets. The question remains as to the use of social media on business markets (B2B); as yet, only limited studies have been done. It is possible to use the internet and other interactive technologies to support doing business on B2B markets, but this field has limitations. Therefore, these marketing tools are not being used as much as they are on customer markets. The authors have determined how organizations focused on B2B markets use social networking sites (SNSs) and social CRM for contact with customers. This paper provides more detailed information from research that was conducted in the Czech Republic at the end of 2015 and beginning of 2016 and compares it with experiences taken from research focused on using social networking sites for business markets in other countries (Finland, China, Great Britain, and the USA).

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing Identity 2017 : online rules

  • ISBN

    978-80-8105-917-9

  • ISSN

    1339-5726

  • e-ISSN

    neuvedeno

  • Number of pages

    12

  • Pages from-to

    115-126

  • Publisher name

    Univerzita sv. Cyrila a Metoda v Trnave

  • Place of publication

    Trnava

  • Event location

    Smolenice

  • Event date

    Nov 7, 2017

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article