The particularities and limitations of social media utilization in B2B relationships.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25410%2F17%3A39911770" target="_blank" >RIV/00216275:25410/17:39911770 - isvavai.cz</a>
Result on the web
<a href="https://www.ceeol.com/search/article-detail?id=680020" target="_blank" >https://www.ceeol.com/search/article-detail?id=680020</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The particularities and limitations of social media utilization in B2B relationships.
Original language description
Previous studies have demonstrated the advantages of using social networks for doing business in customer markets. The question remains as to the use of social media on business markets (B2B); as yet, only limited studies have been done. It is possible to use the internet and other interactive technologies to support doing business on B2B markets, but this field has limitations. Therefore, these marketing tools are not being used as much as they are on customer markets. The authors have determined how organizations focused on B2B markets use social networking sites (SNSs) and social CRM for contact with customers. This paper provides more detailed information from research that was conducted in the Czech Republic at the end of 2015 and beginning of 2016 and compares it with experiences taken from research focused on using social networking sites for business markets in other countries (Finland, China, Great Britain, and the USA).
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity 2017 : online rules
ISBN
978-80-8105-917-9
ISSN
1339-5726
e-ISSN
neuvedeno
Number of pages
12
Pages from-to
115-126
Publisher name
Univerzita sv. Cyrila a Metoda v Trnave
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 7, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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