Factors Influencing B2B Businesses' Communication on Social Media

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F21%3A43896532" target="_blank" >RIV/44555601:13510/21:43896532 - isvavai.cz</a>

Result on the web

<a href="https://communicationtoday.sk/factors-influencing-b2b-businesses-communication-on-social-media/" target="_blank" >https://communicationtoday.sk/factors-influencing-b2b-businesses-communication-on-social-media/</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Factors Influencing B2B Businesses' Communication on Social Media

Original language description

The study focuses on the problem of firms communicating via social networks in the B2B environment and also examines how companies behave on social networks. The goal of the study is to discuss the ways used by selected B2B businesses to make their customers use social networks. The inquiry is based on a case study of a B2B business active in the Czech Republic. To fulfil the goal, the authors researched personal characteristics of B2B customers, their psychological aspects and the corporate culture. This was made with help from the determination of five hypotheses. The study processed data from a survey focused on the company?s customers sent to top managers in an electronic way. The data was assessed with help of non-parametric and correlation tests. The research showed that there was still big space for the improvement of the perception of social networks as a useful tool in B2B business. The majority of factors influencing the use of social networks in B2B were showing a low dependence due to a weak correlation. A strong dependence was shown only by the relation between the use of social networks in private and in a company.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Communication Today

ISSN

1338-130X

e-ISSN

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Volume of the periodical

12

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

12

Pages from-to

100-111

UT code for WoS article

000728762000009

EID of the result in the Scopus database

2-s2.0-85121914694