Theoretical Overview of Social Media-Value (co)Creation Bond

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00108679" target="_blank" >RIV/00216224:14560/16:00108679 - isvavai.cz</a>
Result on the web
<a href="http://www.esd-conference.com/index.php?page=past-conferences" target="_blank" >http://www.esd-conference.com/index.php?page=past-conferences</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Theoretical Overview of Social Media-Value (co)Creation Bond
Original language description
The ultimate purpose of this paper is to inquire on eventual role of social media in value co-creation relationships in a marketing. Lately we have been witnessing the importance of social media in achieving general marketing goals. Moreover, concept of value co-creation implies management initiative to develop closer and mutually beneficial interactive relationships between company and customers in order to further jointly co-create acceptable outcome for parties involved. Hereby theoretical overview of potential portrayal of social media as a communicational channel/tool and its eventual footprint on value co-creation is going to be given. What are the social media marketing and management elements useful to shape and influence the process of value co-creation? How did the academic public approach and elaborate this consanguinity? The research performed is theoretical, secondary-desk analysis. Publicly available sources of literature have been utilized. As a general conclusion, ccademia shares contrasting attitudes when it comes to potential roles of social media in value co-creation. A group of analyzed authors strongly supports this statement, whilst we have another cluster of authors who are severely opposing and claim that no solid findings are possible until more primary researches are performed
Czech name
—
Czech description
—

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business
ISBN
—
ISSN
1849-7535
e-ISSN
—
Number of pages
9
Pages from-to
187-195
Publisher name
Domagoj Cingula
Place of publication
Warsaw, Poland
Event location
Warsaw
Event date
Oct 20, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—

Similar results(10)