Value co-creation and behavior intention in social commerce: The role of Technology Acceptance Model

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519302" target="_blank" >RIV/70883521:28120/18:63519302 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Value co-creation and behavior intention in social commerce: The role of Technology Acceptance Model
Original language description
Purpose: This study applies the Technology Acceptance Model (TAM) and the Service – Dominant Logic (S-D Logic) in an attempt to develop a framework, which explains the antecedent and consequences of value co-creation with social media platform in social commerce. Design/methodology/approach: The paper develops a conceptual model by integrating cutting-edge research in perceived usefulness, perceived ease of use, attitude, value cocreation, purchase intention, eWOM intention to study how these constructs interact with each other through a systematic review. Findings: From the theoretical analysis, we recognize that technology acceptance factors have an indirect effect on value co-creation which is mediated by attitude toward social media. Research/practical implications: This study contributes a better knowledge of behavioural intention by incorporating a variable not previous studied in social commerce context: value co-creation. Managers can get a deeper insight into current understanding of achieving a competitive advantage in Social Networking Sites (SNSs) strategy from this research. Originality/value: This study offers a theoretical background for future empirical research into the research field of value co-creation within the social commerce setting
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Conference on Finance and Economics
ISBN
978-80-7454-767-6
ISSN
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e-ISSN
neuvedeno
Number of pages
16
Pages from-to
606-622
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Sep 20, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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