A Conceptual Framework and Propositions for the Adoption Behavior of F- Commerce.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521166" target="_blank" >RIV/70883521:28120/18:63521166 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
A Conceptual Framework and Propositions for the Adoption Behavior of F- Commerce.
Original language description
Facebook Commerce (F-commerce) offers a new platform where incorporate social input across business functions and has become the most noticeable marketing tools in online marketplaces. The widespread popularity of social media is due to the acceptance and usage in the personal, social, and qualified life of individual consumers. Although technology acceptance and e-commerce have been studied over time; however, the advanced circumstance of social commerce needs further theoretical boost through more empirical evidence. Additionally, little research exists with respect to the study regarding trust and risk in online social network. This paper will integrate the perceived risk model and develop an extended version of the Unified Theory of Acceptance and Use of Technology (UTATU2) to identify the drivers of online shopping adoption. Managerial implications are suggested and future research directions are also recommended.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Management 2018 Management and The World in Motion, Challenges, Opportunities and Threats
ISBN
978-80-8165-301-8
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
1-6
Publisher name
Prešovská univerzita v Prešove
Place of publication
Prešov
Event location
Starý Smokovec
Event date
Sep 26, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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