Influencing characteristics of social commerce environment in online shopping: a focus group study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521167" target="_blank" >RIV/70883521:28120/18:63521167 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Influencing characteristics of social commerce environment in online shopping: a focus group study
Original language description
Social commerce, as a relatively new phenomenon, has attracted little research attention. Although social commerce has been gained social networking capabilities and provides characteristics that encourage customers to share their experience, there is a lack of systematic research on social commerce characteristics influence on consumer behavior. The main objective of this study is to thoroughly examine the characteristics of social commerce environment in online shopping. Focus group discussion among Generation Y (ages 18 to 34) is selected as a research method. This study considers four focus groups of Vietnamese consumers in online shopping via Facebook. In our best knowledge, this is the first study that conducts focus group in social commerce environment research. The results identify salient dimensions of three main constructs in social commerce environment, such as: content, interaction and network. Furthermore, the study explores the mediating role of attitude consumers in the relationship between social commerce features and purchase intention. The findings offer various implications for academic research and practice
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
8th International Conference on Management, Economics and Humanities
ISBN
978-609-8239-14-0
ISSN
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e-ISSN
neuvedeno
Number of pages
10
Pages from-to
1-10
Publisher name
Diamond Scientific Publication
Place of publication
Vilnius
Event location
Barcelona
Event date
Dec 7, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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