The Influence of Customers’ Personal Characteristics on their Satisfaction with the Food Industry

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00101448" target="_blank" >RIV/00216224:14560/18:00101448 - isvavai.cz</a>

Result on the web

<a href="https://www.cjournal.cz/files/311.pdf" target="_blank" >https://www.cjournal.cz/files/311.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2018.04.10" target="_blank" >10.7441/joc.2018.04.10</a>

Result language

angličtina

Original language name

The Influence of Customers’ Personal Characteristics on their Satisfaction with the Food Industry

Original language description

The subject of this research is the influence of numerous factors and variables on customer satisfaction, which is one of the main factors of the company’s competitiveness. The objective of the study, therefore, is to ascertain which factors and variables influence customer satisfaction and, as a result, the competitiveness of the enterprise from within the food industry. The research has been conceived in two successive steps. The first of these is to discover the influence of selected factors on customer satisfaction. Amongst these were factors which not only sometimes clearly influenced customer satisfaction (factors of customer satisfaction), but also factors which clearly influenced other types of satisfaction which were then associated with customer satisfaction (personal characteristics). In the second step, mutual relationships between the two groups of factors is described. The research was carried out on a sample of firms in the food industry along with their end customers. Multiple regression and a hierarchical mixed-effect model with the appropriate statistical tests were used for modelling. From the results it emerges that only the factors of customer satisfaction (customer expectation, perceived quality and perceived value) have an effect on overall customer satisfaction. The influence of personal characteristics was not proven. However, a (weak) relationship was shown between some of the factors of customer satisfaction (perceived value, perceived quality, competitiveness and customer expectation) and a number of factors from the group of personal characteristics (financial capacity, level of optimism and level of planning).

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

—

Volume of the periodical

10

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

20

Pages from-to

151-170

UT code for WoS article

000453444200011

EID of the result in the Scopus database

2-s2.0-85070695485