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Modelling Customer Satisfaction with Food

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100591" target="_blank" >RIV/71226401:_____/21:N0100591 - isvavai.cz</a>

  • Alternative codes found

    RIV/00216224:14560/21:00129059

  • Result on the web

    <a href="https://www.qip-journal.eu/index.php/QIP/article/view/1618/1325" target="_blank" >https://www.qip-journal.eu/index.php/QIP/article/view/1618/1325</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.12776/qip.v25i3.1618" target="_blank" >10.12776/qip.v25i3.1618</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Modelling Customer Satisfaction with Food

  • Original language description

    Purpose: The subject of the article is the relationship between customer satisfaction, loyalty and personality characteristics. It aims to analyse factors that influence customer satisfaction and loyalty, including their mutual relationships. For this purpose, a comprehensive model of customer satisfaction was created. Methodology/Approach: The research was carried out using a questionnaire survey on a sample of 1,530 customers of food producers (and 103 food business products that were non-durable) corresponding to the Czech population in terms of gender, age and region. The questionnaires were statistically evaluated using Structural equation modelling (SEM). Findings: The results show that a strong link between standard customer satisfaction factors (perceived quality, perceived value, customer expectation) overshadows the influence of weaker factors (personality). However, this effect is fully demonstrated when these strong factors are filtered out.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

    <a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    QUALITY INNOVATION PROSPERITY /KVALITAINOVÁCIA PROSPERITA

  • ISSN

    1335-1745

  • e-ISSN

  • Volume of the periodical

    25

  • Issue of the periodical within the volume

    3

  • Country of publishing house

    SK - SLOVAKIA

  • Number of pages

    20

  • Pages from-to

    65-84

  • UT code for WoS article

    000742845200005

  • EID of the result in the Scopus database

    2-s2.0-85120772470