Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00110694" target="_blank" >RIV/00216224:14560/19:00110694 - isvavai.cz</a>

Result on the web

<a href="https://www.ifkad.org/event/ifkad-2019/" target="_blank" >https://www.ifkad.org/event/ifkad-2019/</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Consumer knowledge and young consumer purchase behaviour towards remanufactured products

Original language description

Remanufacturing plays an important role in the transition towards the circular economy. Since many companies have already begun to implement remanufacturing strategies, consumer’s adoption of already used products (e.g., remanufactured products) are highly essential. Hence, the consumer’s acceptance of the remanufactured product is now receiving more researcher’s attention. The findings of recent studies, however, indicate that consumers have a poor opinion on remanufactured products and thus remain reluctant to buy them. Moreover, these studies focus only on the adult generation and overlook the young generation which will become a new purchase power in the near future. Therefore, the main objective of the presented study is to deeply investigate how product-related knowledge influences the young generation's purchase intention towards remanufactured white goods. The author uses the theory of planned behaviour as a theoretical framework and for data collection questionnaire survey. Furthermore, the proposed model is empirically tested, using Ordinary least squares (OLS) regression, based on the responses from 234 university students. The results indicate that consumer’s intention to purchase remanufactured products is positively and significantly influenced by consumer attitude, social norm and perceived behavioural control. Moreover, the presented study also demonstrates that consumer's product-related knowledge is positively associated with both consumer’s attitude and consumers’ intention to purchase remanufactured products. Thus, based on the presented findings, the study not only brings new insight into the purchase behaviour of the young generation towards remanufactured products but also several theoretical and practical implications.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

R - Projekt Ramcoveho programu EK

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings from the 14th International Forum on Knowledge Assets Dynamics: Knowledge Ecosystems and Growth

ISBN

9788896687123

ISSN

2280-787X

e-ISSN

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Number of pages

13

Pages from-to

617-629

Publisher name

IKAM, University of Basilicata

Place of publication

Matera, Italy

Event location

Matera, Italy

Event date

Jun 5, 2019

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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