The determinants of consumer behaviour of students from Brno when purchasing organic food

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00109385" target="_blank" >RIV/00216224:14560/19:00109385 - isvavai.cz</a>

Result on the web

<a href="https://content.sciendo.com/view/journals/revecp/19/1/article-p49.xml" target="_blank" >https://content.sciendo.com/view/journals/revecp/19/1/article-p49.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/revecp-2019-0003" target="_blank" >10.2478/revecp-2019-0003</a>

Result language

angličtina

Original language name

The determinants of consumer behaviour of students from Brno when purchasing organic food

Original language description

Subject of this paper is the analysis of consumer behaviour in the organic market, focused on behaviour of students from Brno young consumers. Our study brings information which can potentially be used for further research and will also be useful for organisations with a practical interest in the production, sale and distribution of organic produce. To investigate the influence of the various factors was used the extended model of Theory of Planned Behaviour (TPB). In the current concept, there is no research in the Czech Republic that would apply the approach of Yadav and Pathak (2016) to examine of consumer behaviour on the sample of students, i.e. young Czech generations who are a potential target group. The theoretical part deals with the concept of consumer behaviour, based on the findings of the latest studies, dealing with this topic. In the practical part the own research is presented, realized on a sample of 403 young consumers, studying in the second largest city of the Czech Republic, the city of Brno. In the Czech Republic, the young consumer is influenced mainly by factors such as personal attitude and subjective norms. Limitations of this study are the fact that in our questionnaire we were interested in how the consumer viewed the purchase of organic produce in general and not how they view the purchase of individual organic products and that the research may be limited by the fact that the questionnaire was aimed solely at the younger generation of consumers studying in Brno, the second largest city in the Czech Republic. The behaviour of the younger generation has received little investigation, and in the Czech Republic there is a lack of research on the behaviour of this sector.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Review of Economic Perspectives

ISSN

1213-2446

e-ISSN

1804-1663

Volume of the periodical

19

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

49-64

UT code for WoS article

000463051700003

EID of the result in the Scopus database

2-s2.0-85064343343