FAIR TRADE PRODUCTS AND SUSTAINABLE CONSUMER BEHAVIOUR

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79235" target="_blank" >RIV/60460709:41110/19:79235 - isvavai.cz</a>
Result on the web
<a href="http://doi.org/10.9770/jssi.2019.8.4(23)" target="_blank" >http://doi.org/10.9770/jssi.2019.8.4(23)</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9770/jssi.2019.8.4(23)" target="_blank" >10.9770/jssi.2019.8.4(23)</a>

Result language
angličtina
Original language name
FAIR TRADE PRODUCTS AND SUSTAINABLE CONSUMER BEHAVIOUR
Original language description
The paper deals with consumer preferences of young people (members of Y generation) in relation to general principles of sustainability in environmental and social aspects of consumer goods purchase. The aim of the article is to evaluate the relationship between the general attitudes to the above-mentioned issues and the awareness of the fair trade business concept in the context of sustainable development of the young generation aged 15 to 34 in the Czech Republic. The presented results were obtained through primary research involving 840 respondents from the Czech Republic. Within the research, the quota selection features were taken into account, which were gender, age, educational attainment and respondents residence area. The results show that young people are interested in the origin of consumer goods they buy. They are willing to invest more in the purchase of goods if their price reflects the quality, the environmentally friendly way and the working conditions of the producers. From the point
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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