Consumers' perception of sustainable retailers

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F20%3A00039424" target="_blank" >RIV/29142890:_____/20:00039424 - isvavai.cz</a>
Result on the web
<a href="https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss4.pdf" target="_blank" >https://msijournal.com/wp-content/uploads/2021/01/MSI_v15_iss4.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumers' perception of sustainable retailers
Original language description
Sustainability is a long-term retail trend in many forms. Retailers offer sustainable products, define strategy of corporate social responsibility, behave sustainable, social responsible in their everyday activities, and help with the environmental education. The paper aims to describe the perception of sustainable concepts in retail by the Czech consumers. A small enterprise, based on sustainable principles, will be introduced as a best practice in retail. Consumers tend to interest in sustainable companies. But, is their confidence and money saving more than sustainable purchasing? Afterwards, the results of a marketing research will be presented and will show the perception of sustainable retailers (zero waste stores) in the Czech Republic. A survey was organized and data from 997 respondents were interpreted. The results describe the differences between respondents in different age, gender, incomes, region of stay, or job. Zero waste stores, or other zero waste concepts are sustainable in their nature. Therefore, the interest in zero waste stores was observed, and interpreted in this paper. Recommendations are focused generally on zero waste principles in retail.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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