Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F20%3A00115339" target="_blank" >RIV/00216224:14560/20:00115339 - isvavai.cz</a>
Result on the web
<a href="https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/IJRDM-04-2019-0130" target="_blank" >10.1108/IJRDM-04-2019-0130</a>
Alternative languages
Result language
angličtina
Original language name
Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic
Original language description
Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Retail & Distribution Management
ISSN
0959-0552
e-ISSN
1758-6690
Volume of the periodical
48
Issue of the periodical within the volume
9
Country of publishing house
GB - UNITED KINGDOM
Number of pages
18
Pages from-to
985-1002
UT code for WoS article
000525212500001
EID of the result in the Scopus database
2-s2.0-85083068307