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Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F20%3A00115339" target="_blank" >RIV/00216224:14560/20:00115339 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/IJRDM-04-2019-0130/full/html?casa_token=Q-EEdiVMiX8AAAAA:oaaUdk8NfiO1QoixGXxMj36mPhiJCyh6JvdAc-TwGrfw6xH_j5zTIIGaB6HRfjTFAsa7hpu6Qc5-9FKkafsJjSKmHxd9fjjRxbyJOrN4SjZuCqRnGc2Z</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1108/IJRDM-04-2019-0130" target="_blank" >10.1108/IJRDM-04-2019-0130</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Modelling Frequency of Visits to the Shopping Centres as a Part of Consumer´s Preferences: Case Study from the Czech Republic

  • Original language description

    Effective management of shopping centres requires a good understanding of the consumers’ behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres’ visits, providing implications for shopping centre managers from the perspective of a Czech consumer. The study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome. The findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers’ activities and purposes is highlighted. The implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour. The paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International Journal of Retail & Distribution Management

  • ISSN

    0959-0552

  • e-ISSN

    1758-6690

  • Volume of the periodical

    48

  • Issue of the periodical within the volume

    9

  • Country of publishing house

    GB - UNITED KINGDOM

  • Number of pages

    18

  • Pages from-to

    985-1002

  • UT code for WoS article

    000525212500001

  • EID of the result in the Scopus database

    2-s2.0-85083068307