Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00129892" target="_blank" >RIV/00216224:14560/21:00129892 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/08961530.2020.1800547" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/08961530.2020.1800547</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/08961530.2020.1800547" target="_blank" >10.1080/08961530.2020.1800547</a>
Alternative languages
Result language
angličtina
Original language name
Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
Original language description
Given that consumers’ Word of Mouth (WOM) communication is influenced by demographic and social background this study investigates (1) to what extent consumers’ WOM engagement is influenced by social relationship variables, (2) in what capacity demographic factors affects preferences to engage in WOM and (3) the preferred WOM environment. Our findings indicate that offline context is preferred, trust and social ties are positively related to WOM, whilst homophily has reportedly negative impact. Age, gender, and education are reported to influence consumers’ propensity to engage in WOM. Based on the results, several practical and theoretical implications are discussed.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of International Consumer Marketing
ISSN
0896-1530
e-ISSN
1528-7068
Volume of the periodical
33
Issue of the periodical within the volume
4
Country of publishing house
US - UNITED STATES
Number of pages
16
Pages from-to
418-433
UT code for WoS article
000558342600001
EID of the result in the Scopus database
2-s2.0-85088875779