The impact of WOM on the acceptance of mobile banking

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63535198" target="_blank" >RIV/70883521:28120/21:63535198 - isvavai.cz</a>
Alternative codes found
RIV/70883521:28120/21:63540778
Result on the web
<a href="https://www.sciendo.com/article/10.2478/picbe-2021-0035#" target="_blank" >https://www.sciendo.com/article/10.2478/picbe-2021-0035#</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/picbe-2021-0035" target="_blank" >10.2478/picbe-2021-0035</a>

Result language
angličtina
Original language name
The impact of WOM on the acceptance of mobile banking
Original language description
Purpose: This study is focused on researching the impact of WOM on the acceptance of mobile banking. This research offers insights into factors that affect the implementation of mobile banking applications. Methodology: The research's inclusion was based on relevancy, authenticity, and reliability of information extracted from publication journals, and exclusion was based on non-relevancy and lack of authentic research. For the analyzes, consumer data were collected through a survey, and structural equations modelling, and path analysis were employed to test the research model. Findings: The findings showed that WOM was the critical factor influencing consumer perceptions towards mobile banking. WOM also positively affects other factors impacting mobile banking acceptance, such as Ease of use, Perceived usefulness, Social Norms, Trust, Attitude, and intention. Limitations: The most significant limitation of this study is that it only concentrates on internet users. Non-users are not considered. Value: Many researchers studied the number of effects on mobile banking, but this work's uniqueness is that this paper focuses on WOM impact on mobile banking adoption. Its impact factor is considered the main contribution of this research.
Czech name
—
Czech description
—

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the International Conference on Business Excellence
ISBN
—
ISSN
2558-9652
e-ISSN
2502-0226
Number of pages
15
Pages from-to
377-391
Publisher name
The Bucharest University of Economics Studies
Place of publication
Bukurešť
Event location
Bukurešť
Event date
Mar 18, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000747987000015

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