Social Influence in Online Retail: A Review and Research Agenda
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00130061" target="_blank" >RIV/00216224:14560/23:00130061 - isvavai.cz</a>
Result on the web
<a href="https://www-sciencedirect-com.ezproxy.muni.cz/science/article/pii/S0263237322001268?via%3Dihub" target="_blank" >https://www-sciencedirect-com.ezproxy.muni.cz/science/article/pii/S0263237322001268?via%3Dihub</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.emj.2022.09.012" target="_blank" >10.1016/j.emj.2022.09.012</a>
Alternative languages
Result language
angličtina
Original language name
Social Influence in Online Retail: A Review and Research Agenda
Original language description
There are numerous factors affecting online retail behavior, which are discovered in the last two decades, but no previous study has compiled the scientific literature on social influence into a systematic literature review. To fill this knowledge gap, this paper evaluated available articles on social influence in online retail and developed a comprehensive model. The article critically examines the theories, contexts, characteristics, and methodologies (TCCM) that have been used to study the role of social influence in online retail. The Web of Science database was used, following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines for systematic inclusion and exclusion of articles. From an academic perspective, we offer four strong proposi- tions for future researchers, such as the use of novel or advanced theoretical models, determining social influence variations based on continent versus culture and product versus service, a comprehensive conceptual model, and a higher focus on the validity, robustness, and balance of data, technique, and samples during research. We also recommend qualitative, mixed-method, or experimental approaches for future studies. From a managerial perspective, we offer some useful recommendations based on the conceptual model. This comprehensive assessment not only emphasizes earlier contributions but also creates a research roadmap for the future.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Management Journal
ISSN
0263-2373
e-ISSN
1873-5681
Volume of the periodical
41
Issue of the periodical within the volume
6
Country of publishing house
GB - UNITED KINGDOM
Number of pages
13
Pages from-to
1034-1046
UT code for WoS article
001147623800001
EID of the result in the Scopus database
2-s2.0-85139329986