Analyzing Consumer Attitudes Towards Digital Innovations in Automotive Retail: Insights from an Online Survey

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F25%3APU155232" target="_blank" >RIV/00216305:26510/25:PU155232 - isvavai.cz</a>

Result on the web

<a href="https://www.qip-journal.eu/index.php/QIP/article/view/2109" target="_blank" >https://www.qip-journal.eu/index.php/QIP/article/view/2109</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Analyzing Consumer Attitudes Towards Digital Innovations in Automotive Retail: Insights from an Online Survey

Original language description

Purpose: This study investigates how digital innovations reshape consumer behaviour and decision-making in automotive retail, focusing on Germany. It highlights the impact of online shopping platforms, virtual showrooms, and AI-driven personalisation on customer engagement and purchase decisions. Methodology/Approach: The study employs a systematic literature review and an empirical investigation via a standardized online survey. Targeting German automotive consumers, the survey evaluates attitudes towards digital innovations in automotive retail. Statistical techniques, including linear regressions and correlation analysis, were used for data interpretation. Findings: The findings reveal significant impacts of digital innovations on consumer purchasing decisions within the automotive retail. Key results show a strong preference for online vehicle purchasing and virtual showrooms, closely tied to general online shopping behaviours. Personalised recommendations and advanced digital services are identified as critical drivers for enhanced customer experience and satisfaction. Research Limitation/Implication: This work provides actionable recommendations for integrating digital tools to meet evolving customer expectations. However, the findings are limited to the German market, suggesting a need for validation in Europe. Originality/Value of paper: This study fills a significant research gap by offering empirical evidence on the intersection of digital transformation and automotive retail in Germany. It is among the first to explore the effects of digitization on German automotive retail comprehensively, uncovering customer expectations for digital and hybrid retail solutions.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Quality - Innovation - Prosperity

ISSN

1335-1745

e-ISSN

1338-984X

Volume of the periodical

29

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

24

Pages from-to

1-24

UT code for WoS article

001460431400001

EID of the result in the Scopus database

2-s2.0-105002062464