Analysis of factors influencing car purchases on the internet by automotive customers in Germany

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU148573" target="_blank" >RIV/00216305:26510/23:PU148573 - isvavai.cz</a>

Result on the web

<a href="https://jssidoi.org/jesi/article/1071" target="_blank" >https://jssidoi.org/jesi/article/1071</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jesi.2023.10.3(23)" target="_blank" >10.9770/jesi.2023.10.3(23)</a>

Result language

angličtina

Original language name

Analysis of factors influencing car purchases on the internet by automotive customers in Germany

Original language description

This research aims to investigate various factors influencing the decision of automotive customers in Germany to buy a car on the Internet. The empirical study conducted mainly examines the influence of multiple factors such as employment status, gender, desire for advice when buying a car, price sensitivity, previous online vehicle purchasing experience, familiarity with online vehicle platforms, the intensity of general online shopping and age of the respondents on the degree of online vehicle purchasing behaviour. The scientific literature has produced only a few concrete studies in this regard. It is still being determined which factors are decisive for customers to buy their car online. Online vehicle purchasing behaviour was approximated using a Likert scale. Over 250 participants were surveyed in this process. The results were analysed by contrasting each influencing factor with online vehicle buying behaviour as part of a simple linear regression model. The T-test was then used to test each hypothesis for significance. A multivariate linear regression model was then constructed and retested with the significant influencing factors obtained. This showed that employment status, desire for advice when buying a car, having already made an online vehicle purchase, knowledge of online vehicle platforms, and general online shopping are (highly) significant and, therefore, strongly influence the online purchase decision of automotive customers in Germany. Future research should focus on comparing the results of this study for Germany and other more digital countries.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50802 - Media and socio-cultural communication

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES

ISSN

2345-0282

e-ISSN

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Volume of the periodical

10

Issue of the periodical within the volume

3

Country of publishing house

LT - LITHUANIA

Number of pages

22

Pages from-to

340-361

UT code for WoS article

001032334300003

EID of the result in the Scopus database

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