TRUST AND SECURITY AS SIGNIFICANT FACTORS INFLUENCING ON-LINE BUYING BEHAVIOR IN THE CZECH REPUBLIC

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874421" target="_blank" >RIV/70883521:28120/16:43874421 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

TRUST AND SECURITY AS SIGNIFICANT FACTORS INFLUENCING ON-LINE BUYING BEHAVIOR IN THE CZECH REPUBLIC

Original language description

This paper examines factors influencing on-line customers' behaviour with an emphasis on trust and security. Based on previous studies on this topic, trust and security were chosen as having expected significance in e-shoppers' behaviour. The research was conducted in business-to-consumer markets in the Czech Republic. The results of the research confirm that online shopping is connected to fears and that distrust plays a key role in the buying decisions of e-shop customers.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Economics Management Innovation

ISSN

1804-1299

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

31-44

UT code for WoS article

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EID of the result in the Scopus database

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