Security and Trustworthiness as Drivers of E-shop Competitiveness (Opinions of Young Customers)

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F12%3A43915016" target="_blank" >RIV/49777513:23510/12:43915016 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.7441/joc.2012.01.07" target="_blank" >http://dx.doi.org/10.7441/joc.2012.01.07</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2012.01.07" target="_blank" >10.7441/joc.2012.01.07</a>

Result language

angličtina

Original language name

Security and Trustworthiness as Drivers of E-shop Competitiveness (Opinions of Young Customers)

Original language description

Although the overall share of B2C e-commerce on the total retail turnover in the Czech Republic is low, e-shopping still indicates quite impressive year-to-year growth rates. Though very popular - especially in certain customer segments, such as young people - there are serious problems and challenges observed in this domain. Problems and challenges such as security and trustworthiness issues are often discussed and scrutinized. Thus, it is very important for both e-retailers and researchers to find outwhich factors drive e-shops' competitiveness. In the introductory part, this paper presents useful and clear definitions to enlighten and clarify the topic. The description of Czech B2C e-commerce market follows, and it emphasizes the issues of ethics,security and trustworthiness and problems customers often face. Results of empirical research focused on issues on security and trustworthiness in relation to e-shop competitiveness are then presented and discussed. Suggestions for future

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

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Volume of the periodical

4

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

16

Pages from-to

83-98

UT code for WoS article

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EID of the result in the Scopus database

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