E-customer behaviour and cross border shopping development

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F19%3A00340954" target="_blank" >RIV/68407700:21630/19:00340954 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.1515/openec-2019-0010" target="_blank" >https://doi.org/10.1515/openec-2019-0010</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1515/openec-2019-0010" target="_blank" >10.1515/openec-2019-0010</a>

Result language

angličtina

Original language name

E-customer behaviour and cross border shopping development

Original language description

The digitalisation of business processes, cultural backgrounds and consequences on behavioural differences make a direct impact on customer purchase behaviours across different markets. The main aim of this paper is to analyse the effect of the economic situation in the selected countries regarding the e-commerce business. On the sample of the situation in the Czech Republic, the article presents the increasing potential of e-commerce and focuses not only on the statistics review but on the psychological aspects of online behaviour. Firstly, the paper presents a theoretical model for customer purchase behaviour and the development of the theory in correspondence with B2C e-commerce background. Secondly, this research analyses the main aspects of shopping behaviour in selected countries; the research shows the main characteristics of shopping and provides a better understanding of the impact of digitalisation. Finally, the paper confirmed the fact that the Czech e-commerce market is developed and has potential to grow nationally and internationally. The paper investigates online shopping for the period between 2010 – 2017. Finally, the authors discuss all the theoretical and practical implications of these results.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Open Economics

ISSN

2451-3458

e-ISSN

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Volume of the periodical

2

Issue of the periodical within the volume

1

Country of publishing house

PL - POLAND

Number of pages

15

Pages from-to

109-123

UT code for WoS article

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EID of the result in the Scopus database

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