Customer purchase behaviour and shopping in B2C e-commerce

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F19%3A00340952" target="_blank" >RIV/68407700:21630/19:00340952 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.3846/cibmee.2019.085" target="_blank" >https://doi.org/10.3846/cibmee.2019.085</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/cibmee.2019.085" target="_blank" >10.3846/cibmee.2019.085</a>

Result language

angličtina

Original language name

Customer purchase behaviour and shopping in B2C e-commerce

Original language description

Purpose – digitalization of business processes, cultural backgrounds and consequences on behavioral differences make a direct impact on customer purchase behavior across different countries. The main aim of this paper is to analyze the effect of the economic situation in the selected countries regarding the e-commerce business. Research methodology – first, the paper presents a theoretical model for customer purchase behavior and the development of the theory in the B2C e-commerce context. Second, it is analyzed the main aspects of shopping behavior in selected countries. Findings – a difference between traditional and e-commerce customer purchase behavior model was found. Next, the research shows the main characteristics of shopping in B2C and provides a better understanding of the impact of digitalization. Research limitations – research will focus on the shopping in B2C e-commerce market in the Czech Republic, Lithuania and in the European Union. The data is based on the Czech Statistical Office, which covers a period from 2010 to 2018 and the respondents of the survey purchased online in the 12 months prior to 2018. Practical implications – the paper confirmed the fact that the B2C e-commerce market in the Czech Republic is developed and has potential to grow nationally and internationally. It is necessary to further investigate the relationship between customer purchase behavior, e-commerce, and other economic indicators, possibly including other factors. Originality/Value – the paper investigates online shopping for the period between 2010–2018. Finally, the authors discuss the theoretical and practical implications of these results.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

CONTEMPORARY ISSUES IN BUSINESS, MANAGEMENT AND ECONOMICS ENGINEERING

ISBN

978-609-476-161-4

ISSN

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e-ISSN

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Number of pages

9

Pages from-to

833-841

Publisher name

Vilnius Gediminas Technical University

Place of publication

Vilnius

Event location

Vilnius

Event date

May 9, 2019

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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