Digital Trends and New Payment Models in B2C e-Commerce Context

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F20%3A00341092" target="_blank" >RIV/68407700:21630/20:00341092 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.2991/aebmr.k.200324.117" target="_blank" >https://doi.org/10.2991/aebmr.k.200324.117</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2991/aebmr.k.200324.117" target="_blank" >10.2991/aebmr.k.200324.117</a>

Result language
angličtina
Original language name
Digital Trends and New Payment Models in B2C e-Commerce Context
Original language description
Digitalization and the development of e-commerce in recent years have led to revolutionary changes in customer behavior. Online marketing is based on effective communication, and the communication specialist provides online products and services efficiently. E-commerce is a dynamic, rapidly changing market. The number of online transaction grows, and the payment card is the most widely used payment instrument. This paper aims to analyze digital trends and new payment methods and latest trends caused by new digital platforms development. Firstly, the paper presents digital trends and new payment models in the B2C e-commerce context. Secondly, the paper analyses various types of payments in the Czech Republic. Besides, a literature review and analysis of secondary data are based on data published on or before 1. February 2019. Analyzing the main determinants of the payment system in the selected period, we conclude that the empirical findings are consistent with the expectations. The analysis supports the hypothesis that the cash on delivery or online payment with customer’s payment card are still the most frequently used payment methods. The paper investigates online shopping in the period 2013– 2018. Finally, the authors discuss the theoretical and practical implications of these results.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the “New Silk Road: Business Cooperation and Prospective of Economic Development” (NSRBCPED 2019). Series. Advances in Economics, Business and Management Research, volume 131
ISBN
978-94-6252-941-0
ISSN
2352-5428
e-ISSN
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Number of pages
6
Pages from-to
630-635
Publisher name
Atlantis Press
Place of publication
Paris
Event location
Praha
Event date
Nov 7, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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