Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870667" target="_blank" >RIV/70883521:28120/13:43870667 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic
Original language description
The influence of the new media, predominantly the Internet and mobile technologies, on customers' behaviour is increasing steadily every year. One of the basic functions of the Internet beside its high information, communication and entertainment value is the possibility of trading. Europe is currently the biggest e-commerce market in the world and on-line markets are becoming an essential part of the economy in most countries and contribute significantly to their GDP. The development of e-commerce at the same time increases the demands and expectations of the customers regarding the quality of the service offered, security, and general trust in on-line shopping. The article presents the results of the Czech Grant Agency research P403/11/P175: The factors influencing customers' on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic, which was conducted between June and November 2012 and which involved almost one thousand participants. The aim of the re
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GPP403%2F11%2FP175" target="_blank" >GPP403/11/P175: The factors influencing customer?s on-line behavior in e-commerce environment on B2C and B2B markets in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
7th European Conference on IS Management and Evaluation ? ECIME 2013
ISBN
978-1-909507-57-9
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
121-128
Publisher name
Academic Publishing Limited
Place of publication
Reading
Event location
Sopot
Event date
Sep 12, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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