Internet and Its Influence on Consumer Behaviour: Czech Republic Application

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870670" target="_blank" >RIV/70883521:28120/13:43870670 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Internet and Its Influence on Consumer Behaviour: Czech Republic Application
Original language description
The paper deals with Internet influence on consumer behaviour in general and then in the Czech Republic. The Czech Republic is counted among post communists countries where the Internet influence on consumer behaviour is most visible. The economy development was focused not only on traditional business but in the same time period the Internet and its services were developed as well. On the other hand the paper describes the Internet influence on traditional marketing mix and its 4Ps. This paper presentsresults of project financed by Czech Science Foundation P403/11/P175: The factors influencing customer?s on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic.
Czech name
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Czech description
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Project
<a href="/en/project/GPP403%2F11%2FP175" target="_blank" >GPP403/11/P175: The factors influencing customer?s on-line behavior in e-commerce environment on B2C and B2B markets in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Creating Global Competitive Economies: 2020 Vision Planning & Implementation
ISBN
978-0-9860419-1-4
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
1-10
Publisher name
IBIMA Publishing
Place of publication
Řím
Event location
Řím
Event date
Nov 13, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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