Internet and its influence on consumer buying behaviour in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870672" target="_blank" >RIV/70883521:28120/13:43870672 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Internet and its influence on consumer buying behaviour in the Czech Republic
Original language description
The book deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This book tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often can not be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. Nevertheless, this book provides a few basic models, including a model that emerged from the research findings.
Czech name
—
Czech description
—
Classification
Type
B - Specialist book
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/GPP403%2F11%2FP175" target="_blank" >GPP403/11/P175: The factors influencing customer?s on-line behavior in e-commerce environment on B2C and B2B markets in the Czech Republic</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
ISBN
978-80-7201-936-6
Number of pages
122
Publisher name
Linde
Place of publication
Praha
UT code for WoS book
—