COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874734" target="_blank" >RIV/70883521:28120/16:43874734 - isvavai.cz</a>
Result on the web
<a href="http://www.ijek.org/" target="_blank" >http://www.ijek.org/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/ijek-2016-0014" target="_blank" >10.1515/ijek-2016-0014</a>

Result language
angličtina
Original language name
COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS' SHOPPING BEHAVIOUR
Original language description
The internet has changed the lifestyles and shopping behaviours of customers. Online purchasing enables people to obtain information about products and services provided more effectively and easily, with the result that home shopping has become ordinary and usual. This paper presents part of a research focusing on online shopping customers' behaviour in the Czech Republic. The article pertains to comparison shopping agents (CPAs), a tool which provides information to customers and helps find the best offer. The research was conducted on the basis of an online questionnaire available on an internet web page. The main results confirmed a dependency between online purchasing and the use of shopping agents, which are very popular in the Czech Republic. Almost two-thirds of online shoppers use CPAs when they engage in internet shopping. The final part of the paper addresses references and customers' reviews as an important factor for the selection of online retailer.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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