Online buying behaviour in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43872301" target="_blank" >RIV/70883521:28120/14:43872301 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Online buying behaviour in the Czech Republic
Original language description
The paper deals with the Internet and its impact on online shopping behaviour of customers in the Czech Republic. A large part of Czech population has already shopped online. Customers view it as a quick and convenient shopping where they can save money.But what are the other factors that influence their shopping behaviour? This paper tries to find the answer to this question. Each customer is an individual therefore models of customer behaviour often cannot be generalized, particularly not on the Internet which offers many shopping options and procedures how to select, try and buy a given product. The online business activities of companies are still expanding. Internet marketing together with mobile marketing is gaining momentum, because the amountof customers who are online has been increasing rapidly. The number of smart mobile phone users that are still online has been growing as well.
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.20.0147" target="_blank" >EE2.3.20.0147: Development of Manpower in the Research Field of Performance Measurement and Operation, Companies, Clusters and Regions</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 1st International Conference on Finance and Economics 2014
ISBN
978-80-7454-404-0
ISSN
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e-ISSN
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Number of pages
20
Pages from-to
1-20
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh
Event date
Jun 3, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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