EXPLORING CONSUMERS' PROPENSITY FOR ONLINE SHOPPING IN A DEVELOPING COUNTRY: A DEMOGRAPHIC PERSPECTIVE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874730" target="_blank" >RIV/70883521:28120/16:43874730 - isvavai.cz</a>
Result on the web
<a href="http://ijek.org/files/IJEK_1-2016v4/IJEK-1-2016,v.4_kwarteng,m.,pilik,m..pdf" target="_blank" >http://ijek.org/files/IJEK_1-2016v4/IJEK-1-2016,v.4_kwarteng,m.,pilik,m..pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/ijek-2016-0007" target="_blank" >10.1515/ijek-2016-0007</a>
Alternative languages
Result language
angličtina
Original language name
EXPLORING CONSUMERS' PROPENSITY FOR ONLINE SHOPPING IN A DEVELOPING COUNTRY: A DEMOGRAPHIC PERSPECTIVE
Original language description
The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However,in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non- existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers' preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers' propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Entrepreneurial Knowledge
ISSN
2336-2952
e-ISSN
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Volume of the periodical
IV.
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
14
Pages from-to
90-103
UT code for WoS article
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EID of the result in the Scopus database
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