Customers Attitudes Towards Online Shopping

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F12%3A%230001916" target="_blank" >RIV/46747885:24310/12:#0001916 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Customers Attitudes Towards Online Shopping

Original language description

The paper presents partial findings of the research focused on online shopping in the Czech Republic conducted by the Department of Marketing in 2012. It examines the relationship between customers (Internet users) and online shopping as well as the impact of their demographics (age and income in particular) on their perceptions and attitudes towards online shopping by applying multi-attribute model that has been used also in brand image studies. The research on online shoppers? perceptions and attitudes towards online shopping has shown that the perceptions and attitudes of respondents vary more by their age rather than income. While the attitudes of the examined income categories can be perceived as similar, the attitudes of the defined age categories showed some differences. The most positive attitudes were expressed by the middle-age online shoppers. The least positive attitudes towards online shopping were hold by the oldest age category of shoppers. This age category appreciates

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

ACC Journal

ISSN

1803-9782

e-ISSN

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Volume of the periodical

18

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

162-170

UT code for WoS article

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EID of the result in the Scopus database

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