How online-shopping affects on retailing shopper bahavior in Vietnam
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63526008" target="_blank" >RIV/70883521:28120/21:63526008 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How online-shopping affects on retailing shopper bahavior in Vietnam
Original language description
This research aims to investigate how online-shopping affects Vietnamese retailing shopper behavior in the 4.0 Technology revolution, based on the three aspects of Consumer behavior theory: Consumer Preference, Budget Constraint, and Consumer Choice. The Descriptive method and Frequency analysis with a questionnaire survey are utilized to examine the frequency, attitudes, beliefs, prejudices, preferences, opinions of respondents who do online-shopping at least once a month. Besides, site-observation is associated to assess the transformation status of retailers in Vietnam to adapt to the contemporary trend. It may be suggested that Online-shopping has influenced on Vietnamese shopper behavior in three ways: (i) Customer preference can be changed during considering what to be purchased due to various information and offers from many suppliers on the electronic platforms; (ii) Budget constraint seems not to be a barrier for shoppers because deferred-payment and a credit card are offered, and shoppers can control their budget better; (iii) thus, Consumer Choice is easier than ever due to online-shopping convenience and benefits. Moreover, it can be implied that Consumer behavior theories have changed due to the emergence of E-commerce with the great support of IT. This also leads to the introduction of “click-and-mortar” or “omnichannel” retail business models as an inevitable trend and the development of mobile shopping applications while the number of smartphone users in Vietnam increases rapidly.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 2nd International Conference on Business, Economics and Finance
ISBN
978-604-965-469-5
ISSN
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e-ISSN
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Number of pages
30
Pages from-to
110-140
Publisher name
CAN THO UNIVERSITY
Place of publication
Can Tho City
Event location
Can Tho City
Event date
Dec 18, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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