Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63526601" target="_blank" >RIV/70883521:28120/21:63526601 - isvavai.cz</a>
Result on the web
<a href="https://www.koreascience.or.kr/article/JAKO202104142265641.page" target="_blank" >https://www.koreascience.or.kr/article/JAKO202104142265641.page</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.13106/jafeb.2021.vol8.no2.1005" target="_blank" >10.13106/jafeb.2021.vol8.no2.1005</a>
Alternative languages
Result language
angličtina
Original language name
Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam
Original language description
We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals’ satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction. Keywords: Males, Females, Online Shopping, Satisfaction, Beauty and Cosmetics, Vietnam
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Asian Finance, Economics and Business
ISSN
2288-4637
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
2
Country of publishing house
KR - KOREA, REPUBLIC OF
Number of pages
11
Pages from-to
1005-2015
UT code for WoS article
000626982800095
EID of the result in the Scopus database
2-s2.0-85100953412