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Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63526601" target="_blank" >RIV/70883521:28120/21:63526601 - isvavai.cz</a>

  • Result on the web

    <a href="https://www.koreascience.or.kr/article/JAKO202104142265641.page" target="_blank" >https://www.koreascience.or.kr/article/JAKO202104142265641.page</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.13106/jafeb.2021.vol8.no2.1005" target="_blank" >10.13106/jafeb.2021.vol8.no2.1005</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Marital Status and Satisfaction of Online Shoppers in the Beauty and Cosmetic Sector in Vietnam

  • Original language description

    We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals’ satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction. Keywords: Males, Females, Online Shopping, Satisfaction, Beauty and Cosmetics, Vietnam

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Journal of Asian Finance, Economics and Business

  • ISSN

    2288-4637

  • e-ISSN

  • Volume of the periodical

    8

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    KR - KOREA, REPUBLIC OF

  • Number of pages

    11

  • Pages from-to

    1005-2015

  • UT code for WoS article

    000626982800095

  • EID of the result in the Scopus database

    2-s2.0-85100953412