Customer Satisfaction and Financial Performance: A Cross Sectional Analysis on Beauty and Cosmetics E-Commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63525396" target="_blank" >RIV/70883521:28120/20:63525396 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Customer Satisfaction and Financial Performance: A Cross Sectional Analysis on Beauty and Cosmetics E-Commerce
Original language description
In this study, we investigate the effect of customer satisfaction levels on the firm financial performance in Vietnam. Using a cross-sectional sample of 45 businesses in beauty and cosmetics e-commerce sector, we find a positive linkage between customer satisfaction and firm profitability as measured for firm financial performance. This implies that enhancing satisfaction levels of customers is critical to the ultimate performance of online businesses. Extended analysis show that there does not exist a non-linear nexus of satisfaction performance.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Presented and published at The International Conference on Business Management and Social Innovation
ISBN
978-93-89732-92-4
ISSN
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e-ISSN
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Number of pages
3
Pages from-to
5-7
Publisher name
The International Conference on Business Management and Social Innovation (ICBMSI)
Place of publication
Bangkok
Event location
Bankok
Event date
Jul 2, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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