ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F21%3AA0000204" target="_blank" >RIV/47813059:19520/21:A0000204 - isvavai.cz</a>

Result on the web

<a href="https://www.researchgate.net/profile/Radka-Bauerova/publication/351916326_ONLINE_GROCERY_SHOPPING_IS_A_PRIVILEGE_OF_MILLENNIAL_CUSTOMERS_STILL_TRUTH_IN_COVID-19_PANDEMIC/links/60b4b994a6fdcc1c66f4da2c/ONLINE-GROCERY-SHOPPING-IS-A-PRIVILEGE-OF-MILLENNIAL-" target="_blank" >https://www.researchgate.net/profile/Radka-Bauerova/publication/351916326_ONLINE_GROCERY_SHOPPING_IS_A_PRIVILEGE_OF_MILLENNIAL_CUSTOMERS_STILL_TRUTH_IN_COVID-19_PANDEMIC/links/60b4b994a6fdcc1c66f4da2c/ONLINE-GROCERY-SHOPPING-IS-A-PRIVILEGE-OF-MILLENNIAL-</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.25142/aak.2021.002" target="_blank" >10.25142/aak.2021.002</a>

Result language

angličtina

Original language name

ONLINE GROCERY SHOPPING IS A PRIVILEGE OF MILLENNIAL CUSTOMERS. STILL TRUTH IN COVID-19 PANDEMIC?

Original language description

There has been a significant acceleration in the online grocery market due to the outbreak of the Covid-19 pandemic. This situational factor has accelerated the acceptance of grocery purchases in this way, but the question remains whether it also had an impact on the structure of customers buying grocery online. For a long time, online grocery shopping (OGS) has been the privilege of millennials, who like to shop online in all product categories. However, this paper also focuses on other generations and their development in consumer behaviour. The aim of the paper is to find out how Covid-19 influenced the proportion of selected generations of customers purchasing grocery online and whether it also affected their purchasing frequency. The findings from three surveys focused on online grocery purchases in the Czech Republic are used to find relevant results. Therefore, the research has the character of longitudinal research, but of tendency carried out on various respondents. Individual surveys were conducted in 2017, 2020 and June 2020 (after the outbreak of the Covid-19 pandemic). The results of the research can be useful for detecting changes in consumer behaviour and predicting the development of OGS within individual generations, usable for the strategic management of companies in this market.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta academica karviniensia

ISSN

2533-7610

e-ISSN

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Volume of the periodical

21

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

14

Pages from-to

15-28

UT code for WoS article

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EID of the result in the Scopus database

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