Consumers´ Decision-Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F18%3A00011147" target="_blank" >RIV/47813059:19520/18:00011147 - isvavai.cz</a>

Result on the web

<a href="https://acta.mendelu.cz/66/5/1239/" target="_blank" >https://acta.mendelu.cz/66/5/1239/</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Consumers´ Decision-Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions

Original language description

The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e-commerce category. Therefore, focus on the factors influencing e-consumers decision-making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumers decision-making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customers decision-making. The results show the high customer sensitivity in delivery time and charge, while the impact of the minimum required order on the consumers intention to shop grocery online is not so decisive. The results suggest the Delivery Passes is the consumer most requested service and could play a role in building loyalty.

Czech name

—

Czech description

—

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Volume of the periodical

66

Issue of the periodical within the volume

5

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

1239-1247

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85056265076