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Online grocery retailing in Germany: an explorative analysis

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43949588" target="_blank" >RIV/49777513:23510/17:43949588 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.3846/16111699.2017.1410218" target="_blank" >http://dx.doi.org/10.3846/16111699.2017.1410218</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.3846/16111699.2017.1410218" target="_blank" >10.3846/16111699.2017.1410218</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Online grocery retailing in Germany: an explorative analysis

  • Original language description

    The paper focuses on the German food retailing industry with its market characteristics and the status quo of online food retailing in Germany by analysing data from market research institutes and consumer direct questionnaire. The paper examines the consumers’ perceptions of online as well as offline grocery shopping. As a result, an online grocery model was created using PLS-SEM modelling. It illustrates all major success factors related to the consumer’s willingness to shop for groceries online in Germany. The main factors influencing the willingness to shop for groceries online are awareness of benefits, need for more convenience, and change of the lack of trust in the new distribution channel. We identified some consumer groups that are more open to online shopping as they benefit more from online grocery shopping. Especially working mothers and young professionals are the consumer groups with a high potential interest.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

    <a href="/en/project/GA16-02760S" target="_blank" >GA16-02760S: Productivity of Farms, Demand for Food, and Food Security in Central and Eastern European Countries</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2017

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Journal of Business Economics and Management

  • ISSN

    1611-1699

  • e-ISSN

  • Volume of the periodical

    18

  • Issue of the periodical within the volume

    6

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    21

  • Pages from-to

    1243-1263

  • UT code for WoS article

    000419968900011

  • EID of the result in the Scopus database

    2-s2.0-85038571200