Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000016" target="_blank" >RIV/47813059:19520/19:A0000016 - isvavai.cz</a>
Result on the web
<a href="https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf" target="_blank" >https://cebr.vse.cz/pdfs/cbr/2019/03/02.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.18267/j.cebr.216" target="_blank" >10.18267/j.cebr.216</a>
Alternative languages
Result language
angličtina
Original language name
Online Grocery Shopping Acceptance : The Impact on the Perception of New Technologies and Loyalty in Retailing
Original language description
The results indicate that online grocery shopping acceptance positively influences the perception of new technologies from the perspective of all generations of customers. An interesting finding is that if traditional retailers entered the online market, 67% of online grocery shoppers would change retailers. This paper brings a new perspective on online and offline generations of customers and states that online grocery shopping acceptance is a predictor of positive perception of other technologies in retailing. Managers should take steps to increase the acceptance of technologies in stores, which will facilitate the business processes in the store and optimize the use of the workforce. This paper also demonstrates an opportunity for traditional retailers to enter the online marketplace.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Central European Business Review
ISSN
1805-4854
e-ISSN
1805-4862
Volume of the periodical
roč. 8
Issue of the periodical within the volume
3
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
17
Pages from-to
18-34
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85077164502