CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000017" target="_blank" >RIV/47813059:19520/19:A0000017 - isvavai.cz</a>
Result on the web
<a href="http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf" target="_blank" >http://demsme.cms.opf.slu.cz/images/DEMSME_2019_Proceedings.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
CUSTOMERS´ PERSPECTIVE OF NEW TECHNOLOGIES IN GROCERY RETAILING
Original language description
The research results show how generations perceive the use of new technologies in the grocery shopping process. These technologies included Scan&Go service, smart shopping carts, selfservice cash registers, and customerization support technologies. The paper also examines customers´ behaviour in the case of online grocery shopping from the point of view of already existing customers and potential customers. This paper brings a new perspective on generations when using new technologies in the grocery shopping process that affects every generation.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
2 nd International conference on Decision making for Small and Medium-Sized Enterprises
ISBN
9788075103390
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
17-26
Publisher name
Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
Place of publication
Karviná
Event location
Petrovice u Karviné
Event date
May 16, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000519107000003

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