Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00132682" target="_blank" >RIV/00216224:14560/23:00132682 - isvavai.cz</a>

Result on the web

<a href="https://sciendo.com/article/10.2478/mgr-2023-0017" target="_blank" >https://sciendo.com/article/10.2478/mgr-2023-0017</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mgr-2023-0017" target="_blank" >10.2478/mgr-2023-0017</a>

Result language

angličtina

Original language name

Consumer perception of food value: A comparative study of global supermarkets and local farmers' markets in Slovakia

Original language description

The paper explores how Slovak consumers perceive the value of food, sold by different retail formats (especially farmers’ markets and supermarkets), in terms of the quality, price, and healthiness. The aim of this paper is to evaluate consumer perceptions regarding global and local types of retail stores where they buy food most frequently. In the study, the segmentation of consumers by generation, income, and type of residence is provided. From the methodological point of view, Mann-Whitney U and Kruskal-Wallis tests are used to test hypotheses. According to the sample of respondents (n = 1,004), large-scale stores do not offer healthier and higher-quality food. This perception, however, varies based on the income of the consumer groups. On the other hand, respondents perceive that food sold at farmers’ markets is healthier and of higher quality than food in conventional stores. They do not perceive that food sold at farmers’ markets is cheaper than food in conventional stores.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Moravian Geographical Reports

ISSN

1210-8812

e-ISSN

2199-6202

Volume of the periodical

31

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

10

Pages from-to

184-193

UT code for WoS article

001133106200004

EID of the result in the Scopus database

2-s2.0-85181732335