An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14740%2F14%3A00076867" target="_blank" >RIV/00216224:14740/14:00076867 - isvavai.cz</a>
Alternative codes found
RIV/68081740:_____/14:00433085 RIV/44994575:_____/14:#0001280
Result on the web
<a href="http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4149038/" target="_blank" >http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4149038/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1186/1744-9081-10-27" target="_blank" >10.1186/1744-9081-10-27</a>

Result language
angličtina
Original language name
An evaluation of traffic-awareness campaign videos: empathy induction is associated with brain function within superior temporal sulcus
Original language description
Acting appropriately within social contexts requires an ability to appreciate others' mental and emotional states. Indeed, some campaign programs designed to reduce anti-social behaviour seek to elicit empathy for the victims. The effectiveness of thesecampaigns can be evaluated according to the degree to which they induce such responses, but by applying neuroscientific techniques this can be done at the behavioural and neurophysiological level. Neuroimaging studies aimed at identifying the neural mechanisms behind such socio-cognitive and -emotional processes frequently reveal the role of the superior temporal sulcus (STS). We applied this knowledge to assess the effectiveness of traffic-awareness campaign adverts to induce empathic expression. Functional magnetic resonance imaging (fMRI) data were acquired from 20 healthy male volunteers as they watched these campaign videos consisting of a dramatic sequence of events and catastrophic endings, and control videos without such dramati
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
FH - Neurology, neuro-surgery, nuero-sciences
OECD FORD branch
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Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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