‘We Poles are pill poppers’ : Proximity in Polish medical popularisation videos on YouTube
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25210%2F22%3A39919781" target="_blank" >RIV/00216275:25210/22:39919781 - isvavai.cz</a>
Result on the web
<a href="https://revistaiberica.org/index.php/iberica/article/view/670" target="_blank" >https://revistaiberica.org/index.php/iberica/article/view/670</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17398/2340-2784.44.207" target="_blank" >10.17398/2340-2784.44.207</a>
Alternative languages
Result language
angličtina
Original language name
‘We Poles are pill poppers’ : Proximity in Polish medical popularisation videos on YouTube
Original language description
The paper focuses on strategies of creating proximity in multimodal online communication. Based on the case study of a popular Polish YouTube medical channel (i.e. Najprościej mówiąc), the analysis examined how, relying on different modes of communication, the authors establish a relationship with the audience and how they create and display their identity and their position on the issues discussed. It was also the aim to determine whether the socio-cultural context of communication and the national identity of the YouTubers influences the construction of proximity. To uncover these aspects the study drew on the concept of proximity as introduced and defined by Hyland (2010). The results show a diversity of multimodal strategies of establishing proximity along five facets of organisation, argument, credibility, stance, and engagement. The original classification into the proximities of commitment and membership was extended to include a third type, i.e. the proximity of experience, which involves the demonstration of communality with and knowledge of the immediate socio-cultural context of communication.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
60203 - Linguistics
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Iberica
ISSN
1139-7241
e-ISSN
2340-2784
Volume of the periodical
44
Issue of the periodical within the volume
December
Country of publishing house
ES - SPAIN
Number of pages
32
Pages from-to
"207–238"
UT code for WoS article
000931387400010
EID of the result in the Scopus database
2-s2.0-85144153644