Customer Value and Its Simulation
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F04%3A00003273" target="_blank" >RIV/00216275:25310/04:00003273 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Hodnota zákazníka pro firmu a její simulace
Original language description
Preservation and deepening relationships with important customers are the key elements of competitiveness on the market. It is often complicated to determine a customer value for a company properly. One of the factors complicating the determination of acustomer value is a fact that the customer value changes with the length of relationship, long-standing customers tend to be more profitable. The paper points out the importance of determination a customer value for a company and shows possibility of using MS Excel to build up the model of customer loyalty with simulation to estimate this value.
Czech name
Hodnota zákazníka pro firmu a její simulace
Czech description
Preservation and deepening relationships with important customers are the key elements of competitiveness on the market. It is often complicated to determine a customer value for a company properly. One of the factors complicating the determination of acustomer value is a fact that the customer value changes with the length of relationship, long-standing customers tend to be more profitable. The paper points out the importance of determination a customer value for a company and shows possibility of using MS Excel to build up the model of customer loyalty with simulation to estimate this value.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2004
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
zborník z mezinárodnej vedeckej konferencie MARKETING A OBCHOD 2004 - rok európskej integrácie
ISBN
80-89100-20-1
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
12-16
Publisher name
Ústav pre výchovu a vzdelávanie pracovníkov lesného a vodného hospodárstva SR
Place of publication
Zvolen, Slovenská Republika
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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